Golden revamp

The Design Group has created new packaging designs for Go Ahead’s Golden Crunch, which will launch in the Republic of Ireland at the end of the month. The consultancy says the new packaging incorporates wheat imagery and new product photography. Grant Marshall, creative director of the Design Group, says, ’The new design delivers both high visibility on-shelf while also communicating the food and health cues that are so important to Go Ahead Golden Crunch brand values.’

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