Intro summons up a devil for production house

Intro has created a “devilish” new identity for commercials production company Jane Fuller Associates.

The pixie-style image, taken from a digital stock library, has been combined with “disciplined” type to reflect the serious and efficient side of the company, which has produced adverts for Tango, Burger King and Martini, explains Intro creative director Adrian Shaughnessey.

“Her previous logo was purely typographical. We came back with a range of ideas including the pixie character which she loved. She felt it captured her slightly devilish character,” adds Shaughnessey. “We framed it to give it an even more iconic look.”

The identity has been applied to a range of stationery and showreel packaging, with an animated version for use on reels. Intro senior designer Adrian Talbot created the identity.