Amp Associates has designed the cover for the Ministry of Sound’s bi-annual compilation album Clubbers Guide 2003, which is released on 7 January 2003. According to Amp Associates creative director Scott Parker, the consultancy was briefed to combine a strong commercial identity with the ‘coolness and credibility’ associated with club culture. To achieve what Parker describes as ‘these two contradictory requirements’, the consultancy used ‘strong, energetic and fashionable’ photography. ‘Simple understated typography allows the image to do the talking,’ adds Parker. The background effects were shot at London’s futuristic Cynthia’s Robot Bar. Parker worked on the project with art director Tom Lardner.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.