Amp Associates has designed the cover for the Ministry of Sound’s bi-annual compilation album Clubbers Guide 2003, which is released on 7 January 2003. According to Amp Associates creative director Scott Parker, the consultancy was briefed to combine a strong commercial identity with the ‘coolness and credibility’ associated with club culture. To achieve what Parker describes as ‘these two contradictory requirements’, the consultancy used ‘strong, energetic and fashionable’ photography. ‘Simple understated typography allows the image to do the talking,’ adds Parker. The background effects were shot at London’s futuristic Cynthia’s Robot Bar. Parker worked on the project with art director Tom Lardner.
The online publication will explore a range of issues through a unique typographic system that aligns subject matter with specific fonts.
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Universities and the Design Council condemn the proposals as “short-sighted” and uninformed by real statistics.