Design contributors that spell it out for all to read

Does Howard Milton think everyone missed his statement ‘there is no one within the design world eloquent enough to argue the point’?

How, exactly, does this refer exclusively to spelling and grammar rather than to writing as a whole? Perhaps he should check the dictionary definition of the word eloquence.

Then he pulls the old trick of trying to excuse a lumpy generalisation with a bit of after-the-fact irony. It just won’t whitewash.

Michael Johnson and others such as Mike Dempsey have done much to promote writing within the design industry. Why couldn’t Milton make a constructive contribution to this rather than scoffing like an old schoolmaster who has seen it all and doesn’t think much of any of it?

On a final point, in my dictionary irony requires wit.

Robert Smith

Creative director


London W1

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