Electric visuals by Luxon Carr

Luxon CarrA has come up with a visual identity for the Viridian Group, the name it created for Northern Ireland Electricity’s newly formed holding company. The name has just been approved by NIE shareholders. Viridian will act as an umbrella company.

“The new Viridian corporate brand evokes greenness and freshness and creates a visual dynamic between stature and energy,” says Luxon Carr director Phillipa Emery.

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