JJA tailors New Gen showcase

Jasper Jacob Associates has created London Fashion Week’s New Gen exhibit, designed to showcase the best up-and-coming fashion designers.

The 288m2 Topshop-sponsored space opens this Saturday and incorporates a café and seating area, plus 11 exhibition stands, says JJA director Jasper Jacob .

‘We’ve tried to create a funky, tea-time experience that is cool and cutting edge,’ Jacob adds.