Former Vibrandt chairman Ray Armes has this week resurfaced with his own consultancy, Touch of Mojo.
The branding and packaging consultancy is based in London’s Richmond and will be developed around a ‘media-neutral offer’, with the intention of creating ‘brandcentric’ ideas, according to Armes.
Armes, who has put his own money into the business, is joined by former Lowe Worldwide and VCCP client services director Tom Elliston. They are recruiting a creative director, designer and creative planner.
The consultancy has already won Heinz account Lea & Perrins, and Armes is expected to renew his relationship with Unilever now that contract restrictions after his departure from Vibrandt have expired.
Touch of Mojo has also linked with São Paulo group Design Absoluto to break into the Latin American market.