BiC’s famous Crystal biro, a design icon of the 1950s, is being relaunched after its first redesign.
The first BiC was designed by Baron Marcel Bich in 1957. His son Claude, head of BiC’s Paris-based empire, has created the new model. BiC Crystal’s worldwide daily sales total 15 million.
The new design is in production, and will be retailing by the end of January. The brand name is featured three times on each biro instead of once, as on the existing product, and the plastic plug at the end is now welded into place. The barrel is reshaped for better ergonomic handling and the nib is colour-coded.