Deepend treatment for Mute site

Deepend has beaten Digit and Recognition Media in a pitch to redesign the website for independent record label, Mute, for a five-figure sum.

The site, www.mute.com, went live in 1995 “when Web design was in its infancy” and has not been redesigned since. Designed in-house, the site has subsequently grown organically and lost much of its consistent look, says Mute technology manager Rob Stearn.

The redesign, set for completion in November, is to enable visitors to listen to music on-line without time-consuming downloading processes. The label’s artists include Moby, Depeche Mode and Erasure.

Deepend won the work through an unpaid creative pitch.