FutureBrand identity for Jobcentre Plus scheme

FutureBrand is creating the brand identity and interiors for a high-profile Government venture that kicks off in the autumn, following the proposed merger of Job Centres and Benefits Agency.

The Department of Social Security is piloting 50 Jobcentre Plus centres, which are scheduled to open their doors in October. They will combine traditional employment centres with benefit offices under one roof.

The move, announced by the Government in March, marks the start of uniting the Benefits Agency with Employment Services. The scheme aims to “provide a single gateway to job hunting and welfare support”, says a Government statement.

FutureBrand is creating a brand identity, marketing literature and interiors for the pilot centres.

Visitors will have access to job information through touch-screen “job terminals”, as well as a personal advisor service.

Jobcentre Plus locations are spread throughout the UK. The DSS has deliberately chosen a mix of rural, urban and inner-city areas, ranging from Aberdeen to Sidmouth.

If successful, the centres could be rolled out nationwide, eventually replacing all existing Job Centres and Benefits Agency offices.

FutureBrand won the work because of its place on the Central Office of Information Communications creative services roster. It took part in a three-way pitch against unnamed groups, all of which are understood to be on the COI roster.

The Jobcentre Plus centres will offer job vacancies, provide job hunting assistance and pay out benefit claims.

FutureBrand declines to comment on details of the work.

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