Don’t bank on finding a copy of Wally Olins’ latest branding book in your Christmas stocking. It might not be ready in time. ‘The book will be finished in July,’ says Olins. ‘But I don’t know in which year.’ But it could be worth the wait, particularly for the chapter on national branding.
His ‘research’ will include a visit to St Petersburg, where he’ll share a stage with Russian president Vladimir Putin.