WFCA Integrated has designed the packaging for three additions to the Blue Dragon range of Chinese stir-fry sauces, including its first Japanese-style product.
The introduction of a Japanese Teriyaki sauce is to “boost Japanese cuisine and make it more accessible to UK consumers”, says Claudia Bailey, marketing director of Blue Dragon brand owner G Costa.
The remaining two variants are Black Pepper and Chow Mein sauces. The products, which will be launched in September, follow the style that WFCA created for the redesign of the entire Blue Dragon range six months ago.
“We have paid particular attention to crafting sumptuous food shots,” says WFCA design director David Wilson.
The consultancy’s original makeover for the sauces included “strengthening and centralising the logo to give it greater prominence at the top of the pack”, adds Wilson.
Considerable emphasis was placed on giving greater importance to the food values of the product, including creating “attractive” food shots, says Wilson.