Government departments get interim look prior to rebranding

The creation of new Government departments under Prime Minister Gordon Brown looks set to lead to major branding projects.

Both the Department of Business, Enterprise & Regulatory Reform, which replaces the Department of Trade and Industry, and the newly created Department for Innovation, Universities & Skills have undertaken interim identity work, but have indicated that they could undergo a more thorough rebrand further down the line.

Any such project would be put out to tender in the Official Journal of the European Union, available at www.ted.europa.eu.

A spokesman for the DBERR, which refers to itself as BERR, says that the decision has been made to keep any branding simple for the present, with the new department name being slotted into the previous DTI format.

The departments have set up temporary websites (www.dius.gov.uk and www.berr.gov.uk), based on old templates. The embryonic Department for Children, Schools and Families appears to have done the same.

Secretary of State John Hutton will be responsible for any decision to rebrand.

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