Moët & Chandon has teamed up with socialite and illustrator Daisy de Villeneuve to create the picnic snob’s ultimate accessory, the Moët Rosé Flower Gift Set.
Based on the pink and purple tulip design that de Villeneuve created earlier this year for Moët Rosé, the champagne brand has now revealed a limited-edition, gold leather rosé tote with the tag-line ‘Don’t just picnic – Pink-Nic’.
‘The tote and champagne glasses are based on my signature style,’ says de Villeneuve. ‘They’ve used the same gold, pink and purple colour scheme to continue the luxurious, feminine identity of Moët Rosé. Champagne used to be geared to an older audience, but this campaign targets people who are younger and hipper.’
For her next project, the illustrator will be unveiling a project in Newcastle where she, Lucy McLoughlin and other illustrators will transform neglected corners of the town with their artwork.