NSAI in the market for a brand overhaul that will raise awareness

The National Standards Authority of Ireland is to launch a fresh visual identity and branding in an attempt to raise awareness of the organisation.

The NSAI is in the process of appointing a consultancy to undertake the work, which will also include developing a Web-based manual of best practice for future logo usage and a branding and promotions strategy.

As part of the brief, the consultancy will be tasked with designing a brand and visual identity that will last, and it also has to be strong enough to ensure the NSAI is recognised as a business-to-business brand.

According to the tender, the NSAI recognises that there is a need for increased awareness of the authority and that Ireland has a ‘robust system of standards, certification and regulation that supports and creates an environment to promote best practice and to protect the consumer’.

Through this process the NSAI hopes to appoint a consultancy with the ability to progress the development of its brand image, awareness and communications strategy.

According to a spokesperson for the authority, a consultancy has not yet been appointed to the work.

The NSAI is Ireland’s standards body and it aims to facilitate the development of voluntary standard documents.

Latest articles

What we loved at Milan Design Week 2018

From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.