NSAI in the market for a brand overhaul that will raise awareness

The National Standards Authority of Ireland is to launch a fresh visual identity and branding in an attempt to raise awareness of the organisation.

The NSAI is in the process of appointing a consultancy to undertake the work, which will also include developing a Web-based manual of best practice for future logo usage and a branding and promotions strategy.

As part of the brief, the consultancy will be tasked with designing a brand and visual identity that will last, and it also has to be strong enough to ensure the NSAI is recognised as a business-to-business brand.

According to the tender, the NSAI recognises that there is a need for increased awareness of the authority and that Ireland has a ‘robust system of standards, certification and regulation that supports and creates an environment to promote best practice and to protect the consumer’.

Through this process the NSAI hopes to appoint a consultancy with the ability to progress the development of its brand image, awareness and communications strategy.

According to a spokesperson for the authority, a consultancy has not yet been appointed to the work.

The NSAI is Ireland’s standards body and it aims to facilitate the development of voluntary standard documents.