The early birds caught the worms at New Blood

In response to Benn Achilleas, I also went to the D&AD New Blood event in London.

In response to Benn Achilleas, I also went to the D&AD New Blood event in London. I only queued for three or four minutes because I arrived when it opened at 7pm and I was offered a cold beer within seconds. They were being dispatched at a furious rate, which probably explains why there were none left for you by 8pm.

But let’s face it, D&AD isn’t made of money, so inevitably the booze ran out. Hell, there are plenty of events in London where you can find a free drink.

Yes, it was hot – most of London is hot and there were three floors to discover, three floors of cracking design with committed students and staff.

In the past couple of weeks I have been inviting students in from their various degree shows and have been surprised by the number who have already been offered placements or internships in print-based positions.

Finding good designers is like finding good clients – it’s hard graft.

Colin McHenry, Group art director, Centaur Media, London W1

Latest articles

The biggest product launches of 2017

We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart