Brief

‘Apparently the world of lakeside proms has become very competitive this year. There’ll probably be fighting behind the hamper stands’ – David Williams of Akel Minott Elia, which has created a new identity for Radley Lakeside Proms – – ‘Yes, but modern N

‘Apparently the world of lakeside proms has become very competitive this year. There’ll probably be fighting behind the hamper stands’

David Williams of Akel Minott Elia, which has created a new identity for Radley Lakeside Proms

‘Yes, but modern Nineties kinda blokes’

Michael Horsham of Tomato, when asked if all of the staff are ‘blokes’

‘It goes back to the idea of branding steers’

British Airways design management supremo Chris Holt on corporate identity

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