Let’s not be pedantic – the world is facing severe environmental, and therefore economic, crisis. The blame lies with over-consumption, greed and materialism. Graphic designers have a crucial role to play in this system and no amount of using recycled paper and nice images of nature will change this.
I call on fellow designers to radically address the problems we face. Taking inspiration from the Canadian adbusters and their anti-ads, unglamorising the campaigns of the multinationals, I propose a similar organisation in Britain.
I would be very interested to hear from like-minded individuals and organisations – so let’s get to work.
Cheshire CW5 5TZ