The RAC is set to highlight its new identity – literally – by flying an internally illuminated airship across the UK. The stunt is to illustrate the organisation’s new life as a mobility organisation, rather than just a motoring one. But don’t get too excited about using balloons as a practical means of alternative transport: they may seem environmentally friendly but they are at the mercy of the weather. And there are fewer qualified airship pilots than there are astronauts. Probably still a more reliable way of getting round than the train, though…
With over 1000 images spanning 90 years, including “never been seen” and unfinished works, the Taschen book aims to be the “definitive” publication on the history of the famous mouse.
The Taking Care of You campaign is aimed at those working in emergency departments and looks to change the hospital working culture of achievement and performance coming before self-care.
Lume, which has been developed by Imagination, can be used to present research in 3D from fields including science, medicine, astronomy and finance.
True North has carried out the project, which includes a Lego brick-based visual system, a “playful” tone of voice and imagery of children engaging with the kits.