The RAC is set to highlight its new identity – literally – by flying an internally illuminated airship across the UK. The stunt is to illustrate the organisation’s new life as a mobility organisation, rather than just a motoring one. But don’t get too excited about using balloons as a practical means of alternative transport: they may seem environmentally friendly but they are at the mercy of the weather. And there are fewer qualified airship pilots than there are astronauts. Probably still a more reliable way of getting round than the train, though…
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.