The RAC is set to highlight its new identity – literally – by flying an internally illuminated airship across the UK. The stunt is to illustrate the organisation’s new life as a mobility organisation, rather than just a motoring one. But don’t get too excited about using balloons as a practical means of alternative transport: they may seem environmentally friendly but they are at the mercy of the weather. And there are fewer qualified airship pilots than there are astronauts. Probably still a more reliable way of getting round than the train, though…
Ex-Design Council CEO John Mathers and creative director Bill Wallsgrove have co-founded a branding consultancy, which will look to improve the creative image and strategy of charities to help them
Jones Knowles Ritchie has rebranded the charity — which helps young people from disadvantaged backgrounds get into their dream careers — with a playful, animated “o” symbol that “climbs the
Alan Bishop, former CEO at the Southbank Centre, has replaced Kampfner as head of the independent organisation, with a view to look for another chief in the long-term.
The funeral comparison service has taken on new name Beyond, and design studio SomeOne has given it a new identity centred around a three-dimensional, cartoon man, which looks to counter