Smart thinking by student award winner

No excuses for thinking fresh design graduates are wet behind the ears when it comes to ideas. This press ad created by Central St Martins final year graphics student Andrew Croasdale won a “pitch” set up by illustrious fashion designer Paul Smith to extol design’s virtues to British business, beating fellow students and a couple of design groups to the prize (a Paul Smith T-shirt, of course). The design groups? No less than Lewis Moberly and Saatchi & Saatchi Design.