Dutch-based Blueberry Frog has teamed up with Droog designer Frank Tjepkema to create a ‘brand environment’ for Hoegaarden beer. Designed to associate the brand with initiatives in music, fashion and design, the work encompasses an installation, website and CD. Blueberry Frog created branding and concepts for the campaign, entitled Get Out Of Lounge And Into the Gaarden. Tjepkema has designed a collection of furniture, including a bar, tables and chairs, DJ booth (pictured) and snack dispensers. The work launches in Glasgow this month.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last
As the car brand redesigns its logo for the first time since 2001, we look back at how Mini’s identity has changed over the last five decades.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.