‘Brand environment’ for Hoegaarden beer

Dutch-based Blueberry Frog has teamed up with Droog designer Frank Tjepkema to create a ‘brand environment’ for Hoegaarden beer. Designed to associate the brand with initiatives in music, fashion and design, the work encompasses an installation, website and CD. Blueberry Frog created branding and concepts for the campaign, entitled Get Out Of Lounge And Into the Gaarden. Tjepkema has designed a collection of furniture, including a bar, tables and chairs, DJ booth (pictured) and snack dispensers. The work launches in Glasgow this month.