Dutch-based Blueberry Frog has teamed up with Droog designer Frank Tjepkema to create a ‘brand environment’ for Hoegaarden beer. Designed to associate the brand with initiatives in music, fashion and design, the work encompasses an installation, website and CD. Blueberry Frog created branding and concepts for the campaign, entitled Get Out Of Lounge And Into the Gaarden. Tjepkema has designed a collection of furniture, including a bar, tables and chairs, DJ booth (pictured) and snack dispensers. The work launches in Glasgow this month.
The cultural festival will take place between March and October in 2022, and features high profile commissions involving the likes of Assemble and Dr Nelly Ben Hayoun.
The new “simplified” designs have been influenced by audience research showing that the BBC’s previous look was “old fashioned”.
Mother Design New York has developed the brand, which launches alongside refurbished interiors from consultancy Yabu Pushelberg.
As Expo 2020 opens in the Middle East, we run down some of our favourite pavilions – featuring DIY spaceships and the world’s largest passenger lift.