‘The new look is much more upmarket. Previously, a Cost pad was seen as a bit of an embarrassment. You’d never walk into an important meeting with one,’ design director at Michael Stewart Design Andrew Sheerin said of Advantia’s packaging revamp (DW 5 June). So why the promotional picture of a leggy blonde holding up the image on a board? Classy.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last