‘The new look is much more upmarket. Previously, a Cost pad was seen as a bit of an embarrassment. You’d never walk into an important meeting with one,’ design director at Michael Stewart Design Andrew Sheerin said of Advantia’s packaging revamp (DW 5 June). So why the promotional picture of a leggy blonde holding up the image on a board? Classy.
From Colonel Sanders to Coco the Monkey, mascots can be some of the most resonant parts of brands. But how do you create a good one and keep it current?
Having won an award for services to design education, we chat to the designer about why craft isn’t as important as we might think, and why recycling is a con.
Design Partners has unveiled a wearable heart monitor vest, which aims to provide a more comfortable experience and deliver more accurate data.
The opening of the exhibition coincides with the upcoming COP26 climate conference, and interrogates how design can tackle the critical problem of waste.