Charles Trevail’s opening article in the Design Week Top 100 survey was fairly instructive. But it reminded me of Tony Blair’s search for weapons of mass destruction – a lot of what he is looking for is not there.
I am sure Trevail is mightily relieved that the Sarbanes-Oxley Act meant that he did not have to report FutureBrand’s figures this year. Quite literally, it is half the company it used to be – in both size and profitability.
You reported that FutureBrand had consolidated its corporate and consumer divisions this year. In reality, this is in name only – they remain separate businesses with different accounting structures because the former Coleman Planet is still part-owned by its former directors.
The consumer division [of which Wallsgrove was a creative director until last year] has created profits that are significantly down on last year’s.
Trevail might well have a future world vision. However, he needs to get his own house in order to deliver shareholder value before advising the rest of the industry of client needs and consultancy innovation.