This image of three fists grasping underground telephone cable is featured in a new-business brochure for Kimberly-Clark, owner of Kleenex, Kimwipes and Scott. The picture was one of several shot by photographer Ben Rice for design group First Impression. The brochure, which will be translated into other languages, is the Chiswick group’s first project for the client. The consultancy created the imagery and text to promote the European profile for Kimberly-Clark’s ‘away from home’ products, such as tissues.
MarinaTex, an organic and biodegradable alternative to traditional plastic, was developed by University of Sussex student Lucy Hughes.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.