This image of three fists grasping underground telephone cable is featured in a new-business brochure for Kimberly-Clark, owner of Kleenex, Kimwipes and Scott. The picture was one of several shot by photographer Ben Rice for design group First Impression. The brochure, which will be translated into other languages, is the Chiswick group’s first project for the client. The consultancy created the imagery and text to promote the European profile for Kimberly-Clark’s ‘away from home’ products, such as tissues.
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.
The visual identity — which includes a new golden logo — (almost) leaves out its famous kangeroo as Australia looks to tell other stories.
The funding is in partnership with UKRI, and will award up to £150,000 to projects which “trial ways to implement refill infrastructure”.