Brief

Afriquia, the leading petrol company in Morocco, is to introduce a new corporate identity and upgraded stations created by Minale Tattersfield Design Strategy.

The first site to use the identity is currently under construction. The logo uses primary colours in an abstract representation of the African continent, while the station format has a sweeping canopy, restaurant and retail services and a service area.

In the long term, the format will be rolled out to Afriquia’s 120-strong Moroccan network.