Crabtree Hall/Plan CrÃ©a-tif has designed a new retail format for Wellcome, Hong Kong’s leading supermarket group.
Introduced at a 1500m2 store in the new Discovery Park shopping centre in Tsuen Wan, in Hong Kong’s New Territories, the format is designed to reflect the chain’s price-driven image within a contemporary environment.
Primary colours and neon signage are used to reflect the vibrancy of Hong Kong, while the space given to fresh foods, bakery and sushi production facilities has been increased. Wellcome has a total of 219 stores in the former British colony.
The consultancy is currently working on a number of joint venture projects between Wellcome and the French supermarket group Casino in Taiwan.