French coffee branded in the UK

Packaging for French coffee brand Café Sati has been updated by Tutssels @The Brand Union.

The new branding is intended to reflect modernity, posterity and quality across the seven-strong core range.

Tutssels, which won the job after a recommendation, has re-centred Sati as the main identity, and has used the brand’s 1926 birthdate as a seal, says a consultancy spokeswoman.

The range has already gone on shelf in French supermarkets.

Meanwhile, Sati’s Origins variety is launching as a flagship brand in Poland and other Eastern European countries.