Small Back Room creates new face of Luton Gateway

Small Back Room has created a new brand identity for Luton Gateway, a public/private sector company supporting economic growth in Luton and south Bedfordshire.

SBR was appointed last December following a competitive pitch with two other consultancies, and briefed to develop a name, visual identity and marketing and communications strategy.

Laura Church, head of regeneration at Luton Borough Council, says, ‘SBR’s creative and strategic insight and interpretation of our brief has resulted in a very clear proposition and visual expression, and we are delighted with the results.’

The identity launches today at property fair MIPIM in France, where SBR has also designed the Luton Gateway exhibition stand.