Uniform slashes perceptions with logo for digital film fest And

Liverpool-based consultancy Uniform is branding the new digital film festival Abandon Normal Devices, which is set to be staged this September in Liverpool.

The Foundation for Art and Creative Technology in Liverpool, which is co-organising the festival, appointed Uniform in November last year, following a four-way paid creative pitch which also included Bubble, Smiling Wolf and Bobby & Sophie Design.

Uniform created a static print logo in February and is now working on an animated identity. The consultancy is also devising brand guidelines and a website.

Fact briefed the group to ‘challenge perceptions of normality and show that there are other ways of looking at things’ in its work on the brand, according to a Uniform spokeswoman.

‘We have responded by using a slash device across the logo that will have different animated images coming out of it,’ she adds. The dynamic version of the identity will appear on the website and on screens at the festival.

The festival line-up so far includes screenings and digital installations taking place at Fact’s headquarters, Tate Liverpool, The Open Eye Gallery and Liverpool John Moores University.

The And festival runs from 23-27 September and is scheduled to visit the Cornerhouse arts centre in Manchester next year. Additional events will take place every April at co-organiser and Lancaster digital arts centre Folly.

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