The All England Lawn Tennis Club at Wimbledon next month opens a premium retail store, created by Mather & Co, with DHA Design, 1977 and Big Studio Glass Design.
The 280m2 space will operate all year round, acting as the site’s primary retail outlet, as well as the entrance to the Wimbledon Lawn Tennis Museum. The museum is currently undergoing a multi-million pound refit under a design plan that was also created by Mather & Co and is set to relaunch in April 2006.
According to consultancy director Chris Mather, the key challenge in the store’s design is the creation of a space that works successfully during non-competition periods – when customer levels will be around 400 per day – as well as the two-week period during the tournament, when the store will have to cope with an influx of more than 5000 customers per day.
‘We have designed the retail units to be broken down and reconfigured. The whole shop can be metamorphosed in two days to adapt to the competition period,’ says Mather.
Mather & Co brought in Peter Fordham at DHA Design to create the store’s lighting and graphic design consultancy 1977 to produce graphics for both the shop and the museum.
Hartlepool glass design consultancy Big Studio Glass Design produced Art Deco style hand-carved glass panels, which form part of the merchandising system. The designs were led by consultancy creative director Suzi Dear.
The shop is one component of an HOK Studio-designed building that is being installed at Wimbledon in time for this year’s competition, which starts in June.