No7 makeover includes the team at Enterprise IG

In your News Analysis (DW 5 May), you mention that Boots’ regeneration programme draws on the work of a substantial list of design consultancies, but did not include Enterprise IG.

In your News Analysis (DW 5 May), you mention that Boots’ regeneration programme draws on the work of a substantial list of design consultancies, but did not include Enterprise IG.

We redesigned the No7 brand logo, working closely with Priestman Goode, which was responsible for pack structure. Enterprise IG also created the complete graphic look and feel of the new No7, from substrate, colour and finish, to range navigation and language.

Pete Hollingsworth, Managing creative director, Enterprise IG, London EC1M

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