Ipswich-based consultancy Firebrand Creative has designed new packaging for Suffolk ice-cream brand Alder Tree. The consultancy says, ’The rebrand was not only to reflect the quality of the product inside, but retain some previous design elements so as not to lose the grassroots charm and authenticity of what is essentially a family-run business.’
The campaigning organisation, which comprises over 10,000 members, needed an identity that would align it in the modern cultural landscape.
The Parisian illustrator is well-known for her playfully proportioned women and colourful characters — but where does this style come from?
The app has been given a new visual identity in an attempt let customers order food and drink while maintaining social distancing.
We speak with Usha Raghavachari, director of D-Ford’s London innovation lab, about human-centred design, getting to know customers in forensic detail, and calling “babies” ugly.