Brief

Usually it’s the technology that lets you down, but for British Design and Art Direction’s DVD launch at London’s Ministry of Sound the problem was more structural. The sculptural installation by D&AD Gold winner Thomas Heatherwick seemed destined to remain a concept, until a call to seasoned interiors man Ben Kelly on the morning of the event saved the day. ‘I just brought in a couple of shopfitters,’ says Kelly, calmly. Of course. The ravers in the main room were too lost in music to appreciate the back-stage bother.