Brief

I was saddened to see the British Design & Art Direction full page ad in the design press calling for fresh, creative, new, exciting ideas – this was so clearly not fresh or new, but an old, familiar concept as used on my favourite postcard from The Body

I was saddened to see the British Design & Art Direction full page ad in the design press calling for fresh, creative, new, exciting ideas – this was so clearly not fresh or new, but an old, familiar concept as used on my favourite postcard from The Body Shop.

Ann Menpes, London SE1

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