Wolff Olins has just started working on concepts for a national centre of innovation in Hull.
The project will form the central part of a programme to position the city as pioneering, after Wolff Olins conducted a year-long review of Hull’s core values.
The programme will include other initiatives to reinforce the innovation theme and an international competition will be held to find designers to work on them.
One initiative will see every entrance point to the city transformed into a symbol of innovation. The project is likely to include a new logo.