ITV digital ident by E&P

ITV has unveiled the identity for its digital channel ITV2, created by English & Pockett. The channel goes live on 7 December and is aimed at a younger, alternative audience to the existing ITV channel.

The purple, yellow, lime and lilac ident contains a slanting 2 which will be animated on screen. E&P created the new ITV branding (DW 2 October).