Nucleus has completed its first project for Toyota, creating the name and branding for its new vehicle servicing and fast fit offer.
Called Autobase, the service is being piloted at ten UK dealerships. The identity appears on site signage and reception signage.
“The tricky part was to respect the dealer’s name in relation to the autobrand,” says Nucleus director Nick Sheaff. “The problem was to introduce the new service brand without dislodging the other two,” he adds.
The typography is in Toyota’s corporate red and “is inspired to some extent by the brand typography used for Toyota’s vehicle brands”, Sheaff says.