Aricot Vert has created the identity for spa brand Raison D’Etre, which is opening its first ‘named’ spa on 12 November in the Grand Hotel in Stockholm, Sweden. It created the original identity for the company, which was used mainly for business-to-business communications.
We speak with Christina Koehn about how a team of 2000 designers works effectively and the challenges of designing ubiquitous, mass market products for a wide range of users.
The VMLY&R design team talks us through the tournament identity and its “typeface without borders”, which was crafted with inclusivity in mind.
We take a tour with Ralph Applebaum Associates, which designed the Second World War Gallery and Casson Mann which has designed the Holocaust Gallery.
The solar-powered pods can travel by raised or on-road tracks, carry 16 passengers at once and can be booked via an Uber-style app.