Renault unveils branding for its promotional television channel

Renault has unveiled the branding for its promotional television channel, with design by Lambie-Nairn (DW 22 January). The consultancy has created menus, logo stings and a set of five animated idents themed on safety, beauty, environment, people and innovation for the channel. Lambie-Nairn collaborated with Manchester-based group The Neighbourhood to animate the identities. Renault TV will launch in the UK on Sky before the end of the year.