Renault has unveiled the branding for its promotional television channel, with design by Lambie-Nairn (DW 22 January). The consultancy has created menus, logo stings and a set of five animated idents themed on safety, beauty, environment, people and innovation for the channel. Lambie-Nairn collaborated with Manchester-based group The Neighbourhood to animate the identities. Renault TV will launch in the UK on Sky before the end of the year.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design