Rufus Leonard has created literature aiming to raise awareness for the BBC’s Digital Audio Broadcasting initiative.
The consultancy’s brochure, folder, poster and exhibition system explain the process of DAB, the system for improving the reception of radio broadcasting. It is aimed at “people on the street, politicans, potential manufacturers, anyone”, according to Rufus Leonard designer John Besford.
“The literature will play quite a major role. We’re hoping the public will start to ask manufacturers for DAB products,” says Besford, adding that this would “obviously have huge implications for industrial designers”.
Rufus Leonard used Univers for the main body of text and a version of Futura for covers. “We wanted it to look bright and confident, to appeal to everybody,” adds Besford.
The BBC is planning the launch of DAB in 1997, which could lead to further work for Rufus Leonard. The consultancy created a visual identity for BBC Radio Training. It was approached for this job by the client.
The Radio Authority’s recently announced plan to open five new regional and 19 local radio stations will result in the launch of 24 new station identities over the next two years. Two new licences a month are expected to be issued. Advertising will start in November.