Armadillo has designed a loyalty card for Virgin aimed at students. The card will entitle students to discounts on music, videos and T-shirts at Virgin stores.
The brief asked for a colourful card which is “a bit rave-orientated”, using popular icons, including Prince and Damon Alburn from Blur, says an Armadillo spokeswoman.
The Bath consultancy has also created promotional leaflets which were distributed at colleges and universities last week.
The initial campaign will be backed up with further direct mailing designed by Armadillo.