Corporate candidates fail to meet the mark

Corporate identity projects worth over 1m each failed to win approval in this year’s Design Effectiveness Awards, organised by the Design Business Association. “No project submitted achieved the judge’s criterion in this category,” says an awards spokeswoman.

DBA chief executive Ian Rowland-Hill says it “is not a foregone conclusion that we will get entries that come up to the high standard the judges are looking for”.

The winners for the 18 categories were judged on the way their design has contributed to commercial success.

Siegel & Gale won the overall Grand Prix Award and the Information Design award for simplifying Royal Mail’s Redirection Service Application Form, while the Jenkins Group netted the Environmental prize for the redesign of Glasgow’s Buchanan Bus Station.

Light & Coley picked up the award for the corporate identity worth less than 1m with its design for Library Power, created for The Library Association.

Tutssels won in two categories – packaging, branded food and drink for its Carling Black Label football can for Bass Brewers, and literature, consumer for its Twenties Holiday Brochure for First Choice Holidays.

Other winners included Design in Action, Wickens Tutt Southgate, Elmwood Design, Lewis Moberly, Seymour Powell, Isis UK, Random Product Design, Studio Downie Architects, Caulder Moore, Imagination, Dialog and Creative Edge.

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