Kuwait Petroleum International is testing a new pan-European forecourt shop designed by London consultancy RPA Europe.
The new format is already on test at two sites in the UK, at Norwich, and in Sweden. Further prototypes are planned to open in Denmark and Italy in coming months. The company also has petrol stations in Germany, Luxembourg and The Netherlands.
RPA claims the new design is a departure from traditional petrol- site designs and offers a shop closer to a supermarket or high street outlet. The shop format operates under the existing Q8 petrol station identity.
RPA’s design centres on a new retail identity which is easily translated for the various European languages – Day to Day in the UK and Dag fr Dag in Sweden. The two trial sites are already showing growth in both shop sales and overall performance, says an RPA spokeswoman.
If judged successful, the Day to Day format will be rolled out to KPC’s 6500 European outlets, including 584 in the UK.
Meanwhile, Shell UK is talking to a UK design consultancy about developing its Select forecourt shop format. A spokesman for Shell UK declines to name the consultancy or divulge details of the work.
The spokesman says only: “We are talking to a design consultancy about a number of things to do with the shops. It’s part of our ongoing brief to look constantly for new ideas, but for reasons of competitive advantage we have to be discreet.”