Staying aherd of the game

What animal does your client remind you of most? – Film, video and events company Upstream Presentation made London consultancy Zulver & Co think of a black sheep, which it has incorporated into a new identity (DW 15 September).

What animal does your client remind you of most?

Film, video and events company Upstream Presentation made London consultancy Zulver & Co think of a black sheep, which it has incorporated into a new identity (DW 15 September).

“Upstream speaks every kind of communicative language,” says managing director Andrew Zulver.

The brochure is scattered with woofs, moos, clucks and oinks, with the occasional “Oo-arr” – the sound that the farmer makes.

The black sheep will baa its soul (sorry) on the back of Upstream business cards. Perhaps it will revive the old Seventies number “I was the black sheep of the family…we had joy, we had fun, we had seasons in the sun…”

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