Bricks and motors

We’re all children at heart, so when design consultancy Philosophy was tasked with creating an invitation to the Legoland launch of client General Motors’ rebranded mortgage division, it vacuum-packed a Lego brick and General Motors-styled figure to lift employees’ morale. The plastic GM man features a funky haircut circa 1973 and aviator shades, and the girl a high ponytail and corporate-coloured shirt. Groovy, baby.

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