Named after the Afrikaans word for ‘joyful lifestyle’, the new Tacuma from Daewoo – the company’s first multi-purpose vehicle – has launched in Italy to the media, with press packs created by Fingal Design. Three colours – blue, chocolate brown and pale ‘cappuccino’ brown – are used, together with pared-down illustrations in a bid to enhance Daewoo’s brand image. The packs are constructed from 400gsm matt laminated artboard, and feature an in-depth brochure. Inside, everyday lifestyle photography, such as a dog running along a beach and a fruit stall, reflect ‘the versatility of the new product’, says Daewoo UK marketing director Alison Moran.
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