New identity for Pretty Polly

Pretty Polly has launched a new brand identity created by London group Lewis Moberly.

The identity has been designed to reflect Pretty Polly’s move into lingerie.

Lewis Moberly was asked to create a branding system that could be applied to each Pretty Polly product, creating a stronger unifying element. The Pretty Polly logo is now ‘set in a strong, abstract sweep of cloth, drawn back in the centre to create an intimate focus on the product,’ according to a Lewis Moberly spokeswoman.