The soft option
Large corporations are creating comfortable, intimate spaces in their offices that will appeal to a younger generation of employees
Philosophy rebrands GMAC-RFC
Philosophy, the recently-launched design consultancy formed by former Saatchi & Saatchi Design staff, has been appointed to rebrand General Motors’ mortgage division – GMAC-RFC.
Digest
Retail design and architectural consultancy 20/20 is undertaking the refurbishment and extension of Netherlands shopping centre, The Binnenhof. The corporate identity has been designed by Haag-based consultancy Cuba Design.
Sumo puts weight behind Government e-commerce initiative
Newcastle design consultancy Sumo has created the identity for a new Government-backed scheme to help entrepreneurial graduates set up their own e-commerce businesses. E-generation launches at the end of October.
Bricks and motors
We’re all children at heart, so when design consultancy Philosophy was tasked with creating an invitation to the Legoland launch of client General Motors’ rebranded mortgage division, it vacuum-packed a
Wannabes who get to use their Imagination
Imagination opened its impressive doors again this year to the Great British Public, as part of London’s Open House Day. As a result, there are now more than 700 ‘normal’
Doug Hamilton and Hutchison Whampoa
Doug Hamilton, executive creative director for Wolff Olins, has a long standing relationship with Hutchison Whampoa, the Hong Kong-based conglomerate that owned Orange before selling it on to German corporation
Tayburn weighs in for Caithness
Edinburgh consultancy Tayburn Design has been appointed to work on rebranding of the world’s biggest paperweight manufacturer, Caithness Glass. The consultancy was appointed following a competitive four-way pitch against unnamed
Digest
Homelessness charity The Passage has released its latest annual report, designed by London consultancy C&FD. The report has been produced at no cost to the charity.
Consultancies set to share and share alike
Consultancy bosses seem unperturbed by warnings from design-friendly accountant Willott Kingston Smith that they need to curb pay rises for staff now to avoid eroding profits in the longer term.
British Airways
British Airways Human Resources recruitment premises The Rivers not only has to function as offices and interview suites but also communicate through its design the right brand image to the
Elmwood’s new partnership plan
Elmwood chairman Jonathan Sands is optimistic that the consultancy’s staff will agree on proposals that will make them all shareholders of the business. The consultancy’s 40-strong team have a week
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