12 October 2000

The professionals

Big consumer brands are no longer content with rosters, many are now hiring design’s top names to come up with strategies to nurture and protect their brands.

Blast style for Boots at Christmas

Graphic design consultancy Blast has created the packaging for Boots The Chemists Christmas Shop, which includes cards, crackers, lights, decorations and wrapping paper. The packaging features a star, the same

Style over content

It pays when designers pay attention to the small print on the back of packaging – for it plays a crucial role in building brand trust and persuading a potential

Charities must pool resources

Charities may have to share costs if they are to increase the amount of money given to charitable causes, says Hugh McDonnell of the Manchester Business School, who conducted research

Design profits down at Incepta

The board of international marketing services group Incepta still has confidence in its design and branding division, and expects investments in it to pay off soon, despite the division’s profits

Atlantic catches Precedent’s wave

London digital media and design consultancy Precedent has created the identity for pan-European telecommunications group Atlantic. It aims to reposition Atlantic as an integrated communications provider following its acquisition of

Digest

Product design group Hollington has developed Inflection, a new range of pens for long-established manufacturer Parker.

Digest

BT Small and Medium Enterprises has formed an alliance with Canadian company PCsupport.com to launch a 24-hour ‘e-support’ service called bt24x7.com. The portal is designed in-house by the PC Support

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