Edinburgh consultancy Tayburn Design has been appointed to work on rebranding of the world’s biggest paperweight manufacturer, Caithness Glass.
The consultancy was appointed following a competitive four-way pitch against unnamed rivals.
The design group is currently starting work on the development of consumer literature and a website. This will involve establishing an e-commerce function, as the site moves from an information site to one selling products, including glass, on-line.
The project is expected to be completed by the end of the year, when development of the brand identity and product packaging will come into focus.
Bryan Hook, creative director at Tayburn, says Caithness Glass’ directors recognise the need for a new direction in terms of how the company communicates itself to the public.
‘It realised that it has no brand value so, effectively, we are working from a blank canvas in terms of brand development,’ he adds.